New Era

After decades as the official on-field cap of MLB, New Era set its sights on rounding out its exclusivity with the nation’s largest sports leagues. In 2012, New Era became the official sideline cap of the NFL, and, in 2016, became the official on court cap of the NBA; making New Era the only brand in sports history to have exclusive on-field, sideline and on court headwear rights for all three major U.S. leagues at the same time.